Business in Beta : It speaks about the spirit of entrepreneurship…reminds me of “do it NOW ” message 
must read , and if you contextualize it otherwise – it creates a context of very activity that we take – day in day out – on “how to do it”also. Am thinking aloud – for it holds true right from each proposal[inside organization/ or outside] I pitch for or when I want my peers to get hooked to any thing NEW…[i would term as PROCESS PROTOTYPING ]
